Fendt 728 Vario wins “Tractor of the Year 2023”
On Wednesday, November 9, the jury of the awarded the Fendt 728 Vario as “Tractor of the Year 2023” at the EIMA in Bologna, Italy.
The powerful and maneuverable all-rounder with the completely newly developed Fendt VarioDrive driveline, integrated VarioGrip tire pressure control system, FendtONE and up to 300 hp output impressed the jury: “The main features of the Tractor of the Year 2023 winner, include a brand new 6 cylinders 7.5 liter AGCO-Power engine that produces 283 max hp that also allows an extra power up to 20 hP in all conditions; a new transmission, a new hydraulic and cooling system and a safe cabin filtration (cat. 4).
Fendt 728 Vario wins “Tractor of the Year 2023”
Among the new features we can find: Separate hydro motors drive front and rear axels; constant 4-wheel drive automatically regulated for best traction, pull-in turn to reduce the turning radius up to 10%; the Fendt iD low-speed concept, intelligent VarioDrive, integrated tire pressure control system Fendt VarioGrip, superior manoeruvrability, very low weight-to-power ration, new generation front loader, new premium drivers seat and the Fendt “on & offboard” digital universe FendtONE.”
“Models in the Fendt 700 Vario series are our best-selling tractors and are used by farmers all over the world. For our Fendt engineers, it was, therefore a challenge to make something good even better. Factors such as low fuel consumption combined with high performance of up to 300 hp, soil conservation and maximum flexibility for different applications are very important for our professional customers worldwide,” says Christoph, Chairman of the Fendt Management Board. “I am very pleased to receive this award for our new top model Fendt 728 Vario from an international and independent jury of experts.”
About the Tractor of the Year Award The “Tractor of the Year” award has been presented once a year since 1998. Since 2006, the award ceremony has alternated between EIMA and Agritechnica. The independent jury consists of 25 agricultural journalists from 25 different European countries. Since its inception, Fendt products have already won the “Tractor of the Year” award in the main category seven times, more than any other brand. The Fendt Favorit 700 Vario won the coveted award for the first time back in 1999.
Fendt 728 Vario wins “Tractor of the Year 2023”
About EIMA
EIMA will be held for the 45th time from November 9 to 13 in Bologna, Italy. This year, more than 1,000 Italian and 480 international exhibitors from 40 countries will display their products on 128,000 m2 of exhibition grounds. The international exhibition of agricultural technology for agriculture is held every two years. Since 1969, FederaUnacom (Federazione Nazionale Costruttori Macchince per l’Agricoltura) – the Italian association of agricultural machinery manufacturers – has hosted the show.
About Fendt
Fendt is the leading high-tech brand in the AGCO Group for customers with the highest demands regarding quality of machines and services. They benefit from innovative technology that increases performance, efficiency and profitability. Fendt tractors and combines operate globally on professional farms as well as in non-agricultural fields. Resource-saving Fendt technologies support farmers and contractors in working sustainably worldwide.
At its German sites in Marktoberdorf, Asbach-Bäumenheim, Hohenmölsen, Feucht and Wolfenbüttel, Fendt employs around 6,500 people in research and development, sales and marketing, and production, service and administration.
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